Digital Instrumentation Analyst
AliancersUnited States only
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Role Summary: Support the setup, testing, and validation of digital tracking and market data sources that power marketing and business performance reporting. The Digital Instrumentation Analyst ensures data from pixels, tags, and external feeds is collected accurately and consistently across web and app environments.
Key Responsibilities:
Tracking & Tag Management
- Assist in implementing and testing tags using Google Tag Manager (GTM) or similar tools.
- Validate custom events, UTMs, and conversion pixels for advertising and analytics platforms (Google Ads, Meta, TikTok, etc.).