Sr. Director, Insights & Strategy (Remote, US)
Apex Tool Group$151K – $249K per yearUnited States only
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The Blueprint (Role Profile)
The Senior Director of Insights and Strategy leads Apex Tool Group 's consumer and customer insights function and partners with the Product Marketing and Brand Teams to drive marketing and product strategy. The role sets the company's research agenda, manages a standing panel of expert advisors who test tools and evaluate new concepts, maintains the company's view of market and competitive trends and intelligence, and applies that evidence to brand positioning, portfolio direction, channel strategy, and the product pipeline. This is a remote position.