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Who We Are
Arcadia is the AI-powered energy intelligence platform for businesses. We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability — across every location, at enterprise scale.
Trusted by Fortune 2000 companies, Arcadia combines unified data, AI-powered analytics, and expert advisory to help enterprise teams save money, mitigate risk, and cut carbon .
We deliver this through three comprehensive solutions:
Utility Bill Management: Automating the entire utility bill lifecycle — from data capture and validation to payment processing and auditing.
Energy Procurement Advisory : Bringing together comprehensive data, AI-powered analytics, market expertise, and a strong partner network to make sophisticated procurement options accessible to all. .
Sustainability Reporting — Verified emissions data with seamless integration into leading sustainability platforms.
Tackling the world's most complex energy challenges requires diverse thinking. We're building teams of people from different backgrounds, industries, and disciplines — united by a belief that energy management should be simple, intelligent, and a genuine driver of business value.
What we’re looking for
We are seeking a Product Marketing Manager to support the go-to-market (GTM) lifecycle across Arcadia ’s products and solutions. Responsibilities include buyer persona development and customer segmentation, product positioning, packaging & pricing, sales enablement, and competitive/market insights. The role will help bridge commercial, finance, and product management, helping to drive the product roadmap by delivering market insights while also ensuring we are successfully selling our products and expanding into the right markets.
Initial key focus areas will be to:
Define buyer personas and customer segmentation to sharpen targeting across marketing and sales
Drive go-to-market enablement and positioning refinement of our current product offering
Collect and synthesize market intelligence to inform product roadmaps and GTM strategies
Support product launches and ensure alignment and enablement across each stage - from conception to GA launch – by connecting external customer needs, competitive differentiation, commercial requirements, technological capabilities, and business goals.
The ideal candidate is a self-starter and strong leader who can drive end-to-end initiatives and processes across many teams and functions. This person will need to be adept at stakeholder management, communication, problem solving, and market analysis and combine that with domain expertise and intuition. They should also bring AI fluency and a growth mindset — comfortable experimenting with and adopting AI-powered marketing tools to work smarter and faster.
This role will report to the Head of Product Marketing. Additionally, the Product Marketing Manager will collaborate frequently with sales, pre-sales, product managers, customer success teams, and customers.
Arcadia is open to fully remote candidates and employees have access to co-working spaces.
What you'll do:
Define and maintain buyer personas and customer segmentation frameworks to guide messaging, targeting, and campaign strategy
Work with our customers, the commercial team, and the product team to develop messaging, positioning, packaging, and GTM strategy for Arcadia ’s products
Support product launches, ensuring we are communicating with and enabling GTM at each appropriate stage of the product life cycle
Gather or conduct market and competitive research to understand what customers want and how to position against alternatives
Own product and commercial enablement for our GTM teams, including sales playbooks, battlecards, and training
Partner with marketing and demand generation efforts to help communicate the features and value of our products
Turn learnings from the market, customers, and MVP delivery into clear requirements that inform our product roadmap
You will be hands-on in uncovering insights from analytics, win/loss data, user research, and use cases that come from cross-functional partners in Sales, Engineering, Customer Success, and Operations.
You will balance and champion the needs of the diverse set of users who interact with Arcadia products: enterprise businesses, software companies, technology & integration partners, and internal Arcadia employees.
What will help you succeed
Must Haves:
AI fluency and intellectual curiosity — a track record of experimenting with and adopting AI marketing tools to improve efficiency and impact
Experience in the energy industry OR enterprise SaaS platforms
5+ years experience as a Product Marketer in a technology-driven environment, preferably within the energy + SaaS industry, or equivalent work experience such as consulting, business operations, or strategy
Demonstrated experience aligning and influencing cross-functional teams and diverse stakeholders
Proven ability to break down complex problems into incremental product solutions
Strong organizational and project management skills, and a proactive communication style
A growth mindset, comfort with ambiguity and ability to manage multiple competing priorities autonomously
Demonstrated success in taking complex, data-driven software products in the energy industry to market
Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across teams and stakeholders
Strong project management skills, with the ability to prioritize, multitask, and deliver results in a fast-paced, dynamic environment
Nice to Haves:
Experience with B2B marketing automation and analytics tools (e.g., Salesforce, Pardot, HubSpot, Marketo)
Proven track record in creating high-impact B2B marketing assets (e.g., white papers, case studies, thought leadership content)
Direct experience with enterprise energy management, sustainability/ESG reporting, fintech, or utility billing
Experience scaling product marketing processes and GTM frameworks in a high-growth environment
Benefits:
"Remote first" culture - work anywhere in the continental US as long as you have a reliable internet connection
Flexible PTO - no accrued hours and no limit on the number of vacation days exempt employees can take each year
11 annual holidays
10 days sick leave
Up to 2 weeks bereavement leave
2 volunteer days off
2 professional development days off
Parental Leave Benefits for ALL parents
75-95% employer cost coverage for medical, dental, and vision benefits for employees and dependents
Celebrating Diversity and Inclusion
Here at Arcadia , we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in creating a clean energy future. Arcadia is committed to equal employment opportunities regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation by emailing prior to completing your application.
Target Annual Compensation Range for this role will be $81,000 - $145,125. There will also be a competitive benefits and bonus component to the package. The exact compensation at which this job is filled will be determined by the skills, experience, and location of the qualified candidate. Please note that we are unable to offer visa sponsorship for this position at this time.
Automated Screening: Arcadia uses AI-assisted technology to evaluate candidates on relevant skills, experience, and education as outlined in the job description. Human review is part of all hiring decisions. Candidates may request an alternative selection process by contacting before submitting their application.
Data Privacy & California Residents: You voluntarily provide personal information (such as your resume, contact details, and assessment responses) when submitting an application. We may use this to evaluate your candidacy and derive inferences from this data to match your profile with open roles. For California Residents: This collection is consistent with the CCPA. You have the right to request access to or deletion of your data by contacting .