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Category: Research & Development
Location:
We are looking for aResTech Product Manager who is responsible for overseeing the entire lifecycleof the company’s digital products.
The ResTech ProductManager will:
developsuccessful roadmaps that outline what actions need to be taken by the Researchand Consumer Insights department to ensure product success. possessexceptional oral and written communication skills and have the ability todevelop engaging content. haveexcellent customer service skills and the ability to develop sound practicalstrategies to sustain and expand engagement of our digital community. haveexperience in social media management, stay well-informed of new developmentsand opportunities in the industry, and be an analytical thinker.
FUNCTIONALRESPONSIBILITIES
Digital Community Management
CommunityHealth & Wellness – develop strategies to ensure that our digital communityis vibrant, active, healthy and that our members are engaged and happy.
CommunityAudits – oversee the assessment of the profiles of the members to catalogue anddocument their fit and relevance for projects. Also, audit responses foraccuracy and quality.
CommunityRepresentativeness – jointly strategize methods to arrive at as close to anationally representative membership as possible.
CommunityGrowth & Expansion – devise the strategy and campaign geared towardsincreasing the community membership to 20k Jamaicans and executing ourexpansion into named Caribbean countries.
CommunityResearch – oversee conducting surveys of members to identify pain points and opportunities.This may include assessing our rewards structure.
CommunityRevenue - identify additional earning opportunities for Bluedot by leveragingour database. This may include partnerships and self-funded studies for resale
ResTech Product Management
Direct and manage theactivities of ResTech products, including participating in and overseeing thedevelopment, maintenance and communications of project plans and schedules for ResTechrelated projects.
Utilize Google Analytics and othermeasurement tools to provide reports on metrics and continually find ways toimprove those metrics through testing and new initiatives.
Conductmarket research to assess emerging products and companies to measure theirpotential value or threat to the company and its products, as well as makerecommendations on which new technologies to invest in or leverage.
Provideinternal and customer training on how to use ResTech products.
Digital Marketing
Set and implement social media and communication campaigns to align with marketing strategies.
Consult with other departments to stay updated on current marketing initiatives, product, and service developments and ensure brand consistency.
Draft digital products communications pieces including newsletters, portal content and social media.
Create engaging content, including blog pieces, articles, social media posts, newsletters, and videos.
Requirements
QUALIFICATIONS AND EXPERIENCE
Bachelor'sDegree in Business, Marketing, Computer Science, Information Systems, orrelated field; or equivalent experience that demonstrates analytical skills inlieu of degree.
3-5years’ experience in digital product management, social media management,marketing or similar.
Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, and authoring an email newsletter.
Ability to identify and track relevant community metrics.
REQUISITE COMPETENCIES AND SKILLS Excellent verbal communication and writing skills Direct experience with social media management for brands High aptitude for technology, fast to learn and adaptable, proficiency with Microsoft Office applications, particularly Excel.
Knowledge of online marketing and marketing channels Attention to detail and ability to multitask Superb time management skills.