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Overview
The Technical Sales Manager serves as a critical bridge between the Scientific and Commercial teams and plays a pivotal role within the BSB NA organisation. The position is directly responsible in conjunction with the regional account managers for delivering the overall Spatial Proteomics sales target for the region , working closely with each Regional Account Manager and engaging directly with customers, KOLs, and early adopters to advance and close opportunities from both a commercial and technical support‑ perspective.
This role is accountable for generating qualified opportunities, driving early market‑ activation, and accelerating adoption through strong scientific engagement across the NA spatial proteomics community. It blends deep scientific understanding with strong commercial acumen—connecting market needs, workflow insights, and customer relationships to promote BSB technologies, strengthen pipeline health, and support successful sales execution
Responsibilities
Sales & Commercial Alignment
Own the overall Spatial Proteomics sales target for NA, partnering closely with individual Regional Account Managers to identify, progress, and convert high quality‑ opportunities through to closure.
Provide advanced technical guidance, scientific insight, and presales support to accelerate deals and resolve customer objections.
Contribute to regional commercial planning and help drive successful commercial execution across the region.
Market & Customer Development
Understand key scientific and commercial drivers across Academic and Industrial markets, including emerging research and technology trends.
Identify new customer opportunities through onsite visits, conference presence, virtual engagement, and targeted outreach.
Build and maintain strong networks of Key Opinion Leaders (KOLs) within priority geographies to support growth and market penetration.
KOL Network & Relationship Building
Map scientific and commercial networks, identifying influential KOLs and establishing long term, ‑trust-based‑ relationships.
Engage KOLs to support early-stage opportunity creation, ‑thought leadership‑ development, and deal progression.
Market Education & Early Adopter Engagement
Deliver scientific seminars, technical workshops, and educational presentations promoting BSB Spatial Proteomics ( GeoMx, Cellscape XR) technologies across the region.
Engage early adopters to demonstrate workflows, validate applications, and accelerate product adoption.
Leverage global content, assets, and marketing campaigns to drive local market activation and awareness.
Sales Enablement
Work closely with Regional Sales Executives and FAS teams to deliver presales demonstrations, seminars, and KOL f‑ocused meetings.
Provide scientific support at conferences, key customer meetings, territory planning sessions, and opportunity assessments.
Marketing, Collaboration & Content Development
Partner with Regional Marketing to create targeted social media and scientific‑community content aligned to market priorities and KOL networks.
Collaborate with Academic Collaboration teams to identify, support, and advance high impact‑ scientific partnerships.
Work with Marketing Application Support and Product Management to create compelling scientific messaging and technical content.
Market Intelligence & Strategy
Attend key NA conferences to identify opportunities, develop relationships, and gather competitive and market intelligence.
Stay current on scientific developments through research, customer dialogue, and active participation in scientific events.
Provide accurate Voice of Customer (VOC) feedback and early market insights to Product Management and Segment Marketing.
Identify emerging market drivers, quantify new opportunities, and communicate competitive dynamics to regional and global teams.
Travel
50–70% travel for customer interactions, seminars, KOL meetings, and industry events.
Qualifications
Qualifications (Required)
PhD in Biology or a closely related field.
Experience antibody-based protein assays an advantage Proven track record in Spatial Proteomics, including practical experience with proteomics workflows, applications, and scientific customer engagement.
Deep understanding of the requirements of multi omics spatial biology and mass spectrometry as they pertain to modern proteomics research and technology adoption.
Strong ability to communicate complex scientific concepts in a commercially compelling and customer focused‑ manner.
Demonstrated experience building strong relationships with scientists, KOLs, and early adopters.
Ability to manage multiple priorities across a multi country territory and operate‑ autonomously.
At Bruker , base salary is part of our total compensation. The estimated base salary range for this full-time position is between $109,000 and $175,000 provides an opportunity to progress as you grow and develop within a role. The base salary for the role will depend on a several job-related factors, including, but not limited to education, training, experience, the geographic location of the successful candidate, skills, competencies, job-related knowledge and travel requirements for this position. Full-time employees may also be eligible for a performance-related incentive in addition to a full range of benefits including 401(k) with company match, an employee stock purchase plan, medical and dental plans, life insurance, short-term and long-term disability insurance, employee assistance program and paid time off including vacation, sick time and holidays, and more.
Bruker is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre-interview to determine their eligibility in light of export control restrictions