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Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana , we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana .
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Our Critical Sales Skills
At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.
Effectively Presents Solutions : Delivers tailored, compelling solutions that align with customer needs and drive action.
Knows the Buying Influences : Identifies key decision-makers and understands their motivations and influence.
Manages Buyer Indifference : Recognizes and explores customer hesitation to uncover new needs or opportunities.
Understands Customer Needs : Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
Being Resilient : Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
Manages Ambiguity : Stays focused and calm in uncertain situations; guides others through change.
What will you be doing?
As Senior Director, Commerce Sales & Growth, you will be a senior individual contributor responsible for expanding Circana ’s Commerce business across retail media networks, commerce platforms, and strategic partners. You will own a portfolio of priority relationships and opportunities, developing the account strategy, executive relationships, pipeline, and commercial path required to grow revenue.
This is a consultative selling role for someone who can move comfortably between strategy and execution.
You will bring a clear point of view to clients, identify high-value business needs, connect those needs to Circana ’s measurement, data, analytics, and technology capabilities, and lead opportunities from early discovery through agreement and expansion. You will work closely with Account Management, Client Service, Product, Measurement, Data Science, Finance, Legal, and Sales Operations to deliver a coordinated client experience while maintaining clear ownership of the commercial relationship and outcome.
The role does not include direct people management. Success will come from senior-level influence, commercial judgment, disciplined execution, and the ability to mobilize cross-functional teams around the right client opportunities.
Job Responsibilities
Own Revenue Growth: Build and execute sales strategies for an assigned portfolio, with accountability for pipeline development, new business, renewals, expansion, and achievement of revenue goals.
Lead Strategic Client Relationships: Develop trusted relationships with senior decision-makers across retail media networks, commerce platforms, agencies, brands, and strategic partners. Bring an informed point of view to executive conversations and create clear reasons to act.
Develop Account Growth Plans: Translate client priorities, market dynamics, competitive context, and Circana capabilities into focused account plans with defined growth plays, relationship strategies, revenue opportunities, and next steps.
Create and Advance Opportunities: Lead discovery, identify white space, shape the value proposition, qualify opportunities, and move complex sales cycles from initial idea through proposal, negotiation, and close.
Sell Consultatively: Connect client business challenges to Circana ’s measurement, data, analytics, audience, and technology solutions. Tailor the story to the client rather than leading with a product catalog.
Build Executive-Ready Narratives: Develop persuasive presentations, proposals, business cases, and commercial recommendations that make complex ideas clear and demonstrate measurable client and business value.
Maintain Pipeline and Forecast Discipline: Own accurate opportunity stages, next steps, timing, risks, and revenue assumptions in Dynamics and leadership reporting. Maintain a credible forecast and act early when progress or assumptions change.
Drive Renewal and Expansion Strategy: Partner with Account Management and Client Service to translate adoption, performance, and client feedback into strong renewal narratives and new growth opportunities.
Scale What Works: Capture proof points, case studies, playbooks, and repeatable commercial approaches that improve productivity and consistency across the broader Commerce organization.
Represent Circana in the Market: Build credibility for Circana ’s Commerce capabilities through senior client engagement, industry conversations, and strategic partner relationships.
What Success Looks like
A healthy, qualified pipeline with clear client needs, commercial value, decision paths, and next steps.
Consistent progress against revenue, renewal, and expansion goals for the assigned portfolio.
Deeper executive relationships and broader penetration across priority accounts.
Compelling client stories that differentiate Circana and create urgency around measurable business outcomes.
Complex opportunities move with pace because ownership, dependencies, and decisions are clear.
Repeatable approaches and proof points strengthen the effectiveness of the broader Commerce sales organization.
Requirements
10+ years of experience in consultative sales, business development, strategic partnerships, account growth, media, retail media, advertising technology, analytics, data, or a related field.
Proven success as a senior individual contributor leading complex B2B sales cycles and growing strategic accounts.
Demonstrated ability to build executive relationships, uncover business needs, shape commercial opportunities, negotiate agreements, and close business.
Strong commercial judgment, including pipeline management, forecasting, account planning, opportunity qualification, and revenue ownership.
Exceptional business writing and presentation skills, including executive narratives, proposals, business cases, and client-ready storytelling.
Ability to simplify complex measurement, data, technology, and analytics concepts into a clear client value proposition.
Experience influencing and coordinating cross-functional teams without direct authority.
Experience in retail media, commerce media, measurement, audience and data solutions, platforms, publishers, agencies, CPG, or retail is strongly preferred.
Entrepreneurial mindset, high curiosity, low ego, strong ownership, and confidence operating with senior clients and internal leaders.
Sales experience selling data, measurement, platforms, or commerce / retail media solutions is highly preferred
Willingness to travel up to 20%.
Circana Behaviors
As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:
Stay Curious: Being hungry to learn and grow, always asking the big questions.
Seek Clarity: Embracing complexity to create clarity and inspire action.
Own the Outcome: Being accountable for decisions and taking ownership of our choices.
Center on the Client: Relentlessly adding value for our customers.
Be a Challenger: Never complacent, always striving for continuous improvement.
Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
Commit to each other: Contributing to making Circana a great place to work for everyone.
Location
This position can be located in the following area(s): Remote, U.S - New York, NY or Chicago, IL (Preferred)
Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is up to $240,000 USD.
This job is also eligible for bonus pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.
You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.
This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.