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Digital GreenNigeria only
Opens the original posting on Himalayas.
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Nigeria (Remote)
4–5 years
6 months
Digital Green is a global non-profit that has spent nearly two decades helping smallholder farmers build more prosperous, resilient livelihoods—reaching over 10 million farmers to date. Our flagship product, FarmerChat, is a multilingual AI-powered advisory platform that gives farmers timely, locally relevant guidance—from climate-resilient practices to pest management, input use, and market access—in the language and format that works for them. Today FarmerChat reaches farmers across India, Kenya, Ethiopia, Nigeria, and Brazil, with millions of questions asked and answered in over 15 local languages. We combine deep, on-the-ground agricultural extension experience with modern AI to meet farmers where they are, and help them make better decisions, faster.
FarmerChat is Digital Green ’s AI-powered conversational platform that helps smallholder farmers access timely advice on crops, livestock, and livelihoods. Built for low-connectivity and low-literacy contexts, FarmerChat combines conversational AI, localized content, and partnerships to support better decision-making by farmers.
As FarmerChat expands across Africa, we are seeking a Growth Manager to lead digital acquisition, activation, and retention. This role will preferably be based in Kenya or Nigeria.
The Growth Manager will play a pivotal role in driving acquisition, engagement, and retention of farmers on FarmerChat. You’ll work closely with the Global Growth Lead and country teams to plan, execute, and optimize performance marketing campaigns across paid and owned channels to drive user acquisition, activation, repeat usage, and long-term retention, with a strong focus on ROI, conversion funnels, and growth efficiency.
This role is ideal for an early-career professional (4–5 years’ experience) who combines analytical thinking, creative problem-solving, and hands-on execution in digital growth.
Lead and scale performance marketing across Google Ads, Meta Ads, and other channels, managing campaigns, targeting, budgets, and optimization to maximize ROAS and CAC.
Drive funnel growth through data-driven paid campaigns, partnerships, and influencer activations, with clear attribution to installs and activations.
Plan and execute seasonal and event-based acquisition campaigns aligned with crop cycles, festivals, and local trends, using A/B testing to improve conversions.
Identify and manage regional influencers and creators with a performance-first approach, tracking CPI, engagement quality, and retention.
Build and manage engagement workflows using MoEngage (push notifications, WhatsApp/SMS campaigns, segmentation, A/B testing) and Plotline (in-app reels/stories, spotlight journeys, feature discovery nudges).
Digital Green is a great place to work and prides itself on a competitive and comprehensive compensation and benefits package. Digital Green Trust is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Interested candidates should submit an updated CV along with a cover letter explaining their suitability for the position through the official Digital Green careers portal.
Originally posted on Himalayas
Opens the original posting on Himalayas.
Apply nowSource: Himalayas