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About Good Roots
Good Roots is a remote team of accountants, consultants, and marketers working exclusively in food and agriculture. We're people who grew up in agriculture, who have run businesses, who speak the language and understand the stakes. Today, that's 35+ consultants across the country bringing over 300 years of combined experience to more than 700 farmers and food entrepreneurs.
We come from different places, farms and ranches, finance and tech, marketing agencies, university extension offices, farmers' markets — but we operate with a single focus: building a better food system for the people, animals, and the earth it depends on.
The work is practical and hands-on. We sit inside our clients' numbers, their marketing funnels, and their operational decisions. We tell the truth even when it's hard. We roll up our sleeves, and we don't disappear when things get complicated. Our team makes an impact to our clients every day, they live our mission through delivering meaningful work.
Position Summary
The Sales Associate (full time-remote position) is the sole entry point into Client Relations. This associate works within our systems, meets financial targets, and supports growing a book of business for the division. This role splits time between direct selling, primarily outbound prospecting and managing a small starter base of accounts, and owning the sales enablement work the rest of the team depends on, including CRM hygiene, contract support, and MQL/SQL tracking. The associate will progress across the role levels based on demonstrated results, experience and defined achievements. The associate will sustain performance against the competency matrix and achieve outcomes based on metrics, key performance indicators and key attributes associated with the role.
Hiring Timeline & Process (Dates May Be Subject to Fluctuate Slightly)
Application Screening: Now – October 30th
First Round Interviews: November 2 – November 13
Final Interviews: November 16 – November 27
Target Start Date: December 21
Key Responsibilities
Sales (30%)
Conduct outbound prospecting and appointment setting, with the large majority of activity focused on new business
Manage a small starter base of accounts to begin building a personal track record
Sales Enablement (70%)
Own Level 1 CRM administration, including stage hygiene, activity logging, and data entry the whole team depends on for accurate forecasting
Maintain sales scripts and objection-handling material as segment positioning evolves
Provide sales operations support, including pipeline reporting, quota tracking, and forecast rollups
Handle contract assistance, including SOW assembly from templates, redline routing, and e-signature tracking
Own MQL and SQL tracking and handoff, keeping the funnel numbers the rest of the team's quotas depend on visible and current
Required Qualifications
High school diploma or equivalent required; Associate's or Bachelor's degree in business, marketing, agriculture, or a related field preferred but not required0–2 years of experience in sales, customer service, or another client-facing role
Comfort with outbound prospecting, cold outreach, and appointment setting
Working knowledge of CRM systems (e.g., Salesforce, HubSpot) or the ability to learn new systems quickly
Strong written and verbal communication skills, with careful attention to detail
Ability to work effectively in a fully remote, distributed team environment
Authorization to work in the United States
Preferred experience
Background or personal experience in agriculture, farming, or the food industry
Prior exposure to sales operations, sales enablement, or CRM administration
Demonstrated resilience, coach-ability, and a track record of meeting activity or performance goals
Core Competencies
Communication & Collaboration: Communicates clearly with prospects, clients, manager, and internal partners; documents discovery notes, next steps, and activity in the CRM; confirms understanding and follows through on commitments.
Relationship Management: Builds trust through responsiveness and reliable follow-up; learns client context, tracks commitments, and escalates dissatisfaction or renewal risk early.
Leadership & Influence: Demonstrates ownership, resilience, and coachability; collaborates with delivery and operations partners and responds constructively to feedback.
Culture & Integrity: Sells honestly and professionally; represents capabilities accurately, protects confidential information, and follows pricing, contracting, and CRM standards.
Business Acumen: Understands core offerings, target clients, and basic pricing; builds activity and pipeline against assigned goals and demonstrates consistent progress toward quarterly targets.
Functional Expertise: Builds foundational knowledge of offerings, buyer needs, and the sales process; qualifies straightforward opportunities and scopes standard solutions with guidance.
Critical Evaluation: Uses defined qualification criteria and asks strong discovery questions; keeps stages and next steps accurate and seeks help before opportunities age unnecessarily.
Delivery & Execution: Executes the defined sales process reliably; completes follow-up, proposals, and handoffs on time; maintains CRM hygiene and asks for support to move opportunities forward.
Work Environment & Physical Requirements
This is a fully remote position. You can work from your home office within an authorized location within the United States. We rely on digital tools like Slack, Zoom and Google Workplace to stay connected. You will collaborate with team members through daily video calls, instant messaging and shared documents. We offer flexible schedules, allowing you to manage your hours effectively while meeting project deadlines and scheduled team/project/client meetings. You are responsible for maintaining a quiet, distraction-free workspace with a reliable, high-speed internet connection.
This role is primarily sedentary. You will spend long periods sitting or standing at a desk while using a computer, keyboard, and mouse. You will regularly view a computer monitor for extended periods and participate in frequent video and audio calls. The job requires repetitive hand movements and finger dexterity for typing, data entry, and navigating software applications. Clear verbal and written communication skills are required to interact effectively with team members and clients through digital channels.conversations, real opportunities, and real decisions that help farmers and food entrepreneurs build stronger businesses.
Compensation & Benefits
Compensation is fixed and tied directly to a pay tier and level
Flexible scheduling, all work is remote
Health, Vision, and Dental
Paid Parental Leave (eligible after 1 year of full-time employment)
401K with company match
Paid Time Off (PTO) of 208 hours inclusive of floating/flexible holidays
Paid Winter Break equivalent of 32 hours
Time and expenses covered for professional development
Short Term Disability
Monthly stipend for office expenses Employee ownership after 4,000 hours worked.
Good Roots has an internal pay structure based on role, skills and experience to provide for equity amongst all employees. We do not negotiate salaries outside what is listed.
There is opportunity for increases to pay based on merit and/or career advancement through promotion.