PR Specialist

Responsibilities:

Publications in External Media : Build relationships with media and journalists. Ensure consistent, high-quality publications in relevant outlets to establish brand credibility; Awards : Identify and apply for industry-relevant awards to boost visibility and enhance company reputation; Event Planning : Organize and plan events, aligning with PR and marketing goals. Develop communication strategies around key events for maximum exposure and engagement; Pitching Speakers : Proactively pitch company representatives as speakers at conferences, podcasts, and industry events; Personal Brand Development : Assist key company figures in building and promoting their personal brands through LinkedIn, expert content, and thought leadership; Review Platforms : Monitor and maintain communication on review platforms (G2, Trustpilot, etc.), ensuring positive brand representation; Sales Materials Development : Create sales materials such as case studies, media kits, and one-pagers to support PR and sales teams; Industry Organization Search & Evaluation : Identify and evaluate relevant industry bodies (TAG, IAB Tech Lab, etc.) for potential collaboration and membership; Speech Writing : Prepare speeches and presentations for executives, ensuring alignment with company messaging; Rebranding Initiatives : Manage external communication for rebranding efforts, including press releases, media outreach, and public perception management.