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We're hiring a Demand Generation Manager to own marketing-sourced pipeline for a fast-growing fintech software company from San Francisco, CA. You'll lead account-based marketing, paid media and events, and report one pipeline number that Sales and Marketing both trust.
What you'll do
Own the marketing-sourced pipeline number and a funnel definition agreed with Sales
Run account-based marketing against a defined target list, measured on qualified meetings booked
Allocate paid budget across channels by cost per outcome
Plan and run the annual event and webinar program, remotely
Lead the demand team and hold agencies to written KPIs
Use AI tooling across research, personalization, content and campaign analysis
You may be a fit if
You have 8+ years in B2B demand generation, including at least 4 years marketing to the US market
You've owned demand generation through a growth stage of roughly $2M to $3M to $10M+ ARR
You've personally carried a marketing-sourced pipeline target and reported it to leadership
You've run account-based demand against a finite list with a meeting or demo target
You've owned a B2B paid budget with cost-per-outcome accountability, and you're effective with a focused budget
You've owned a B2B conference and event portfolio with a budget and pipeline target
You have cross-sell or expansion demand experience
You use AI tooling routinely and can show what you shipped with it
You've managed at least 2 direct reports for 2+ years and held an agency to KPIs
You're fluent in English, spoken and written: you'll present on webinars and write copy
You've marketed a considered, multi-stakeholder B2B purchase with a long sales cycle
You have a stable track record, with tenures of 18 months or more
Nice to have
Experience building agent or automation workflows for marketing
Answer-engine optimization (AEO) experience
Experience running AI-platform ad channels as a paid channel
Fintech experience (a bonus, never a requirement)
A network among industry conferences, associations and trade media
Experience with EOS, OKRs or a similar scorecard-driven cadence
HubSpot depth and ABM tooling
Experience standing up a customer advisory board or council
What we offer
Full-time, fully remote role, no travel required
Competitive compensation with a bonus
Real authority over channel mix and budget
Direct work with marketing leadership in a small team