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SILVIA TCHERASSI
Head of PR
At Silvia Tcherassi we are seeking a Head of Public Relations to lead the brand’s communications strategy and strengthen its presence across global media, events, and key industry relationships.
RESPONSIBILITIES
Develop and execute the global PR and communications strategy aligned with brand objectives.
Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.
Lead press initiatives, including interviews, features, and editorials.
Oversee product launch coverage, fashion shows, and key brand events.
Manage influencer and ambassador partnerships, including gifting and performance tracking.
Coordinate media events and press activations to strengthen brand visibility.
Ensure seamless collaboration with creative, marketing, and sales teams.
Supervise preparation and distribution of press releases, media kits, and lookbooks.
Monitor and report on media coverage, PR performance, and social impact.
Manage PR budgets, ensuring strategic allocation of resources.
KEY ATTRIBUTES
Deep understanding of luxury brand storytelling and positioning.
Strategic thinker with a creative and proactive mindset.
Detail-oriented, polished, and highly professional in all communications.
Passionate about fashion, culture, and innovation.
Requirements
REQUIREMENTS
Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
5+ years of experience in PR within the fashion or luxury sector.
Established network of media and influencer contacts in fashion, lifestyle, and luxury markets.
Exceptional writing, communication, and presentation skills.
Strong organizational and project management abilities.
Proficiency in English, Spanish; additional languages (Italian or French) are a plus.