Manager, Social Commerce

OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “ OUAI ,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI ” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI ’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care.

Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products.