Product Marketing & GTM Lead

PavagoPakistan only

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Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours

About the Role

At Pavago , one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products .

This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth .

As the first GTM hire , you’ll have significant ownership across:

Product positioning & messaging SaaS product launches Beta user acquisition Demand generation Growth experimentation Customer onboarding Outbound outreach Launch campaigns GTM systems & playbooks

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Product Marketing & GTM Lead at Pavago · ApplyPick

Product Marketing & GTM Lead

Apply now

About the Role

Product Marketing & GTM Lead

Apply now

About the Role

What You’ll Own

SaaS Go-to-Market Strategy & Product Launch

Define:

Beta User Acquisition & Early Growth

Execute outreach through:

Develop systems for:

Positioning, Messaging & Product Marketing

Develop messaging frameworks around:

Launch Campaigns & Demand Generation

Create and manage:

Personally write and optimize:

Growth Experimentation & Optimization

Test:

Document:

What Makes You a Strong Fit

You:

Growth Marketing

Product Launches

Core Skills

Strong hands-on execution across:

You should also have:

Nice to Have

Experience with:

Familiarity with:

What a Typical Day Looks Like

You might:

Why This Role Stands Out

Strong career progression into:

Interview Process

Initial Phone Screen

Spark Hire Intro Video

Video Interview with Pavago Recruiter

Apply Now

Apply now