Digital Marketing Senior Specialist

Key Responsibilities

Monitor and implement Google tools (e.g., Google Business Profile/Maps listings, tag and tracking implementation) in response to business requests such as verifying new company locations or setting up new tracking tags.

Own website SEO performance: monitor keyword position tracking, identify and fix broken links, and monitor site speed.

Manage on-page SEO for new content: coordinate with the content creator and developer on monthly blog uploads and design, then optimize pages by writing SEO titles, meta descriptions, and internal/outbound linking.

Plan, launch, and manage paid social media and Google Ads campaigns based on lead-volume thresholds from the lead dashboard or direct requests from business unit managers.