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ABOUT SLATE
At Slate , we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate , because people should have control over how their trucks look, feel, and represent them.
About the Role
This role owns slate.auto as a place to buy. That covers the top of the vehicle purchase funnel, the accessories and wraps Marketplace, and the technology behind fulfillment and service: customer service for owners, service network and partner network support, warranty, returns, and the systems corporate functions rely on. A Slate Truck is designed to change many times over its life, so the GM is also accountable for keeping owners engaged long after delivery.
Three things matter most: product taste, customer engagement, and strong analytical skill. The role works closely with software engineering, the accessories and wraps team, commercial, supply chain, transportation and logistics, the service and partner networks, customer care, finance, and legal.
What You Will D o
Steward the slate.auto buying experience. Set the standard for product content, merchandising, pricing display, availability and delivery messaging, payments, checkout, and site performance. Find where the experience breaks and get it fixed.
Own the top of the vehicle purchase funnel. Guide customers from first visit through product discovery, configurator build, Starter Pack or blank build, payment estimate, and preorder. Measure conversion and drop-off at each stage, present accessories, wraps, and pre-delivery installation where they help the customer decide, and hand off cleanly to the teams that own purchase and delivery.
Lead product management for the storefront. Own the roadmap for vehicle discovery and configuration, the Marketplace, configurator, cart and checkout, and owner account. Write requirements, set priorities with digital engineering and design, and measure each release against a defined outcome. Make fitment reliable so owners know what works with their configuration and what they already have installed.
Keep owners engaged through lifetime of product. Build engagement and enthusiasm for renewing a Slate vehicle many times over its life, including new product drops, collaborations, wrap changes, and SUV Kit conversions. Measure customer engagement and satisfaction, repeat purchase rate, time between purchases, and lifetime value.
Build customer service and reverse logistics product: We easy, elegant yet policy compliant self-service workflows – so Customers can resolve their issues with minimal friction. This includes agent tools that interact directly with customers. For the service network and partner network: self service support tools and case handling for service providers, authorized installation partners, and other partners, including scheduling, parts and accessory orders, and escalation to Slate .
Run the end-to-end order experience. Work with the accessories and wraps team and accessory engineering on launch readiness and fitment, supply chain on forecasts and inventory, logistics on delivery promises and freight for large items such as the SUV Kit, and installation partners on scheduling and quality. When a handoff breaks, the GM owns the fix and the customer communication.
Drive an eCommerce Marketplace success for accessories and wraps. Partners closely with that accessories and wraps product team and optimizes the purchase funnel for on slate.auto: funnel conversion, merchandising, product presentation, attach rate at vehicle purchase, and repeat purchase after delivery. Approach it with a P&L view, tracking revenue, margin, and the cost to sell and fulfill, and share demand signals (configurator saves, abandoned carts, site search, return reasons) to inform the accessories and wraps team's roadmap. Think about both sides of the Marketplace – buyers as well as 3rd party independent marketplace.
Build the team. Hire and lead product management and analytics. Partner with software engineering to bring modern GenAI software development practices to the business and scale it with technology rather than headcount.
Build GenAI products for corporate functions. Work with a small group of forward deployed engineers to build tools that let corporate functions, including finance, legal, HR, and commercial, scale with technology. This should lead to leaping improvements in SG&A costs compared to the rest of the industry – not just incremental improvements.
What Matters Most
Product taste. You can tell a good buying experience from a mediocre one and explain why. You care about the details of a product page, a checkout step, or an agent screen, and you raise the quality of what the team ships.
Customer engagement. You spend time with customers and with the people who support them. You have built programs that brought customers back, and you treat the customer view as an input to every decision.
Highly analytical. You work directly in the data: SQL, funnel and cohort analysis, experiment design, and LTV and demand modeling. You decide from evidence and can explain the decision to people who do not read dashboards.
Required Qualification s
12+ years of GM experience, with deep experience in eCommerce, digital product, or consumer retail, including leadership of a consumer eCommerce site.
Ownership of top-of-funnel conversion for a consumer site, from first visit through lead capture, reservation, or order, with measurable gains.
Product management leadership across customer-facing and internal products, such as customer or partner service, warranty, returns, or order and finance systems.
A track record of lifecycle, CRM, or loyalty programs that increased repeat purchase.
Strong quantitative skills, including SQL, funnel and cohort analysis, and experiment design.
Experience with physical goods where inventory, fulfillment, and logistics shape the customer experience.
Experience leading multi-disciplinary teams, including managing managers.
Preferred Qualifications
Direct-to-consumer vehicle sales, online vehicle retail, or preorder programs.
Automotive, aftermarket, powersports, or outdoor and recreation categories.
Product configurators, fitment data, or installation and service networks.
Warranty, returns, or dealer and service network systems.
MBA or other advanced degree.
First-Year Outcomes
Deliver a delightful customer experience at the launch of slate.auto site.
The top of the vehicle purchase funnel mapped and instrumented from first visit through preorder, with an improvement roadmap in place.
A defined standard for the slate.auto buying experience, covering product content, delivery messaging, and checkout.
A product roadmap for customer and partner service, warranty, returns, and GenAI tools for corporate functions, agreed with customer care, service operations, and corporate function leaders.
A lifecycle program live for delivered owners, with repeat purchase measured by cohort.
Work Authorization Requirement:
Applicants must be authorized to work in the United States on a permanent basis.We are unable to offer visa sponsorship at this time.
SALARY RANGE
The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.
Annual Base Pay Range: 222,431.00 - 370,719.00 USD
ADDITIONAL COMPENSATION AND BENEFITS
Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.
WHY JOIN TEAM SLATE?
At Slate , we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
Safety First
Delight Customers
One Team
Relentless Improvement
Fast, Frugal, and Scrappy
Respectful Collaboration
Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.
Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at