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Involved in leading, managing, planning, producing, implementing and analyzing internal and external communications strategies and tactics for projects, programs, products, and services to various audience and market segments through varied channels. Must include functional areas consisting of technical writing, public relations, and/or marketing communications. Develop and drive the highest-risk, highest-opportunity marketing communication strategies, working with partners across multiple business operations as necessary to achieve stated objectives
Initiate business opportunities and manage major communications initiatives via research, analyzing market communication trends and conditions to assess strategic efficacy and communications program performance
Serve as marketing communications program owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy Collaborate with internal/external business partners to ensure communications program positioning/promotion is aligned and effective Often manage agency resources or strategic partner teams; marshal the resources required for success Work closely with senior management to identify market opportunities and develop and prioritize communications programs that meet company growth, market share, and brand objectives
Serve as a central resource for brand-related information and coordinate with business partners in creating and deploying brand-building communication programs; educate business partners on brand-related issues and opportunities
Serve as a mentor and SME to other communication managers and market managers and demonstrate the department's best practices in all areas of marketing communications Provide oversight and direction to the team to ensure strategic alignment, priorities, processes, and timelines are met
Develop and maintain innovative processes and workflows that drive operational efficiency and excellence, and increase ROI on communication tools, vendors, and systems; manage applicable budget
May lead functional teams and/or projects; receive requests for communication resources, assess resource availability, and assign resources to projects
Job Specifications
Typically has the following skills or abilities:
Bachelor's Degree in Marketing, Communications, or related experience Six years of experience in related communications work for a variety of mediums and customizing content to targeted audiences Six or more years of demonstrated experience with program management and leadership skills, including the ability to recommend strategic direction and influence communication Skill to effectively use a variety of communication mediums and customize content for targeted audiences Ability to use creative ideas to research, present, and recommend community involvement proposals Proven ability to problem-solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change Superior analytical and problem-solving skills Proven advanced presentation skills
Strong writing, editing, communication, presentation, organization, and planning skills. Ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences
Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks
Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload
Regularly exercise discretion and independent judgment in the performance of job duties
Ability to work with individuals from all levels of organization
Proficient in word processing and desktop publishing applications
Preferred Skills:
Enterprise Communications
Strategic mindset and enterprise thinking, with the ability to connect communications and content strategies to broader business objectives and priorities.
Naturally curious and proactive, with a desire to deeply understand context for complex initiatives, connect dots and then translate them into high-level, clear, integrated communications strategies.
Experience leading communications for organizational change, business transformation, or large-scale strategic initiatives is also helpful for this role.
Executive Communications
Experience serving as a trusted advisor to senior executives, with the ability to build credibility quickly, influence effectively, and earn a respected seat at the table.
Strong consulting and relationship-building skills, including the ability to navigate competing priorities, challenge thinking constructively, and influence without direct authority.
Comfortable operating independently in an environment with significant autonomy, ambiguity, and executive visibility.
Some business acumen in the Eyewear & Software space (materials sales, software/technology, eyewear, supply chain) is also helpful for this role.
Compensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $84,000.00 - $141,750.00 VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
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